Market Strategy
The key to our market strategy is to think globally, but act locally. Providing local services to customers is critical to the continued expansion and profitability of the company.
OMDEC’s Go-To-Market Strategy
OMDEC expects to continue a blend of direct selling and selling through regional and local VAR’s. Because increasingly we need to think globally, but act locally, the local services provided to the customers by our VAR’s are critical to the continued expansion and profitability of the company. For that reason, our policy is to support and encourage VAR’s to increase the quality and profitability of their businesses. New ideas, new opportunities and new products are always being sought – our VAR’s and our customers are key to our knowledge base. We expect to reward outstanding VAR’s in an outstanding manner.
OMDEC is dedicated to the highest quality of products and the highest quality of service to the end user customer. We require our VAR’s to support us in this. At the same time, because of the advanced nature of the work we do, active support from our home base is equally important. Hence our key staff are inveterate globetrotters – working on-site with our customers in Argentina, Australia, Columbia, Indonesia, the Middle East, and yes, even in Canada.